AI x Consumer

See Our Work
A smartphone screen displaying a wellness or self-improvement app with sections titled 'Your Daily Session,' 'Personality Assessments,' 'Love & Relationships,' and 'Life & Career,' each with decorative images of stones, shells, a heart, and a circular Zen garden.

AI Advisor

The word 'Celeste' written in a large, elegant script font.

Our new flagship product for personal development.

Built for introspection, Celeste uses popular, established psychological frameworks to help you:

Understand yourself. Navigate your life with purpose. Find clarity in your relationships.

Join Waitlist

“AI Leaders on the future of human and machine connection.”

“Trained by leading experts, Celeste helps you better understand yourself, how you relate to others, and the timing of your life.”

“A.I. that acts as an adviser, not a friend.”

Select Portfolio Projects

A woman with short blonde hair wearing a jacket with a colorful floral pattern, lying on a green surface surrounded by various pink, red, yellow, and white flowers.

Kuki.ai

The award-winning conversational AI model & influencer with 25 million fans on messaging and social media.

Learn More
Close-up of four diverse women with colorful makeup, artistic looks, and different backgrounds, promoting BBC Three.

BBC3

The first AI Avatar to host on Network TV for The Glow Up.

A model with platinum blonde hair styled in a high bun, wearing a purple patterned jacket and black top, standing inside a stone corridor with arches, in a Vogue Italia webpage screenshot.

VOGUE

Digital models for a digital fashion photo shoot, resulting in a sold out capsule collection.

Learn More
H&M promotion website with a person in futuristic clothing in a digital environment with stars and architectural elements.

H&M x instagram

Virtual creator content for increased ad performance. READ THE META CASE STUDY>

BOT BATTLE

The viral, first continuous embodied AI avatar conversation streamed for weeks on Twitch.

Young woman with shoulder-length brown hair and green eyes wearing a green Jameson Distillery NYC shirt standing in front of a Jameson banner and a chalkboard with a chat overlay.

PERNOD RICARD

B2C virtual brand ambassadors providing live educational support online and at IRL marketing events.

Learn More
Animated Santa Claus with a white beard and blue eyes standing in front of a decorated Christmas tree, fireplace, and wrapped presents. Santa is wearing a red suit with white trim and a red hat with a white pom-pom. There is a Christmas wish list for donations on the left side of the image.

AI Santa

A pro bono partner tradition to spread holiday cheer.

R. Minkoff

Showcasing the designer collection from digital fashion week to a talking AI hologram at SXSW,

Roblox

An interactive AI game with 2.5M game plays, 8M views, and 250K digital goods sold.

Two women in business attire standing and talking outdoors on a city rooftop with glass skyscrapers in the background.

The Co-Founders

ICONIQ was founded by two conversational AI pioneers on a mission.

Lauren Kunze (left), a Harvard-educated author and technologist, bootstrapped Pandorabots, one of the world's largest, original chatbot platforms. Liz Snower (right), a veteran product and editorial leader, was on the management team at Dermstore (acquired by Target) and headed chatbot initiatives at Kik Messenger before founding the AI company CONVRG (acquired by Reliance Jio).

After initially bonding during a 2016 work project, the two united in 2021 to scale Kuki: now recognized as the first AI character, model, and influencer, who has worked with brands like VOGUE, H&M, and Instagram. Their success with Kuki revealed a crossroads: capitalize on the lucrative demand for AI romance, or build products that prioritize introspection and self-improvement over engagement.

This led them to create Celeste: an AI advisor built not for escapism, but for genuine self-awareness. It's the culmination of their deep expertise in AI, product, and consumer brands, designed to truly center human well-being.